There is worry among many online business owners that they are not getting the expected number of visitors or conversions despite efforts in content marketing.
They need reprieve from the situation of poor content marketing strategy and guidance on content marketing tips that can make them heroes in content marketing.
Here we are discussing some content marketing ideas that are growth-hack marketing methods capable of increasing search traffic at an average rate of 200% and more clients for the online business in Digital Marketing.
The basic premise in any website content strategy is maintaining a positive flavour in the content to elicit a feel good emotion. Before we suggest to specific actions that enhance the results, let us take stock of the notable content marketing best practices.
Create in-depth Articles
In-depth articles are loved by Google and other search engines. They are easy tools in implementing a content promotion strategy with fine ingredients in hiking fair visibility of a business.
In the realm of digital content marketing strategy, in-depth articles are very special as something that are rich in details backed by extensive research.
The content marketing strategy 2018 is clear that articles of more than 2,000 words will be the winners in the search engine results.
Latest content marketing techniques ensure that conversion rates do go up at least an average 30 percent.
Target Humans Users not Search Engines
A broad content marketing strategy that a certain percentage of the content must be viral so as to attract thousands of visitors in one shot.
Commenting on the popular content marketing tips, Wharton Business School’s expert Jonah Berger says the characteristic of highly shared content is the ability to evoke strong emotions.
In the latest content marketing ideas grabbing the attention of Google is not a significant function of any content. Innovative website content strategy has made emotional resonance with the target audience the new focus.
Use Viral and Sustainable content
Mandarins of content marketing best practices call for a deft mix of sustainable content and viral content.
Viral content ideas are not a commonplace phenomenon with its potential to surprise and excite visitors. Content promotion strategy mandates that content must stand out to hog the limelight in the crowded content marketplace.
A digital content marketing strategy will require a serious review if the content lacks pulling power. In content marketing strategy 2018 a business website can turn a winner if there is a content marketing brainstorming before the content is produced.
This is because creating viral content as part of content marketing techniques is not a rocket science.
Viral ideas can be dug up from content sites like Buzzsumo. All you have to do is conduct search for viral content based on your important keywords. In the search results, you will see headlines that had maximum social shares.
In the content marketing strategy, there must be a planned space for content with a viral swing. This is possible by working on the headlines to add punch for bettering readers’ interest.
According to popular content marketing tips one way of doing it right is taking a cue from the viral headlines rock the online space as proof of popular content marketing ideas.
Example of an original viral headline: 15 More Brain Triggers to Drive Conversions on Your Website or Landing Page
Reworking it we can have the following.
15 Powerful Brain Triggers to Drive Conversions on Your Website
Tap Guest Blogging Opportunities
From a marketing perspective, cultivating a blog audience is standard requirement for any website content strategy. In the latest content marketing best practices, there is a prime role for Guest blogging as a means to build authority links without making a conscious link-building spree.
Related Post : Hostgator and Bluehost Comparison
Leverage Call to Action Options
The results of content marketing strategy 2018 are more about the efficacy call-to-action that follows the reading impact of the content. No retail advertisement or commercial will be complete in a content promotion strategy if the CTA is not complimenting the objective of the content.
Effective content marketing techniques suggest a mandatory call-to-action mechanism for every stage of content marketing in the case of articles, blog posts, videos or ebooks promoted by a business or individual.
Successful business owners says digital content marketing strategy us effective only when it automatically boosts conversion rate at double digit aided by call-to-action buttons to enhance client acquisition and conversion rates.
In operationalizing a smart content marketing strategy call to-action represents a tipping point somewhere between bounce and conversion, according to an avid practitioner of content marketing tips.
Engage in Content Remarketing
Content promotion strategy encourages exploring many profitable options that maximise consumption of the content produced. Executing a digital content marketing strategy involves several overheads.
Imaginative amendments to content marketing strategy 2018 can help in remarketing PPC campaigns for the sake of more eye balls. Latest content marketing techniques also advise making a clear demarcation of the audience prior to all remarketing exercises.
Udit Khanna is a Digital marketing professional at Expert Training Institute, he has written many blogs on Digital Marketing like Scope of Digital Marketing, Career Options in Digital Marketing, Who should pursue Digital Marketing etc. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance). For more background information on him, please view his profile on G+, Facebook, Twitter, Linkedin.