The founders and employees are the byproducts of the brand. If you don’t have the powerful and visible personal brand, You are putting yourself at the disadvantage in every aspect of your professional, business and personal life. You need to have a recognizable brand that customers trust, building a high-value business and stand out from the competition. Brands live and die by the personalities that represent them. A big brand can spend millions trying to get remember their logo, but it is far easier to get people to recognize the brand. Humans are connected with the faces, voices, and words directly from the person. So, build the trust and connect with your audience to buy from you at the price you set. The Personal Brand can be defined as,
“ A Personal Brand is a mix of reputation, trust, attention and execution” – Chris Brogan
There are some daily exercise to achieve the personal brand success. Those are,
Identify Your Brand: Every entrepreneur has something that makes them unique. It is also aligning the values, vision and purpose. Think about what makes you unique and identify the top factors. Your personal brand is made up of many elements. It is the snapshot of who you are, how you live your life, your personal and professional goals and the types of problem you enjoy solving etc., Identify your unique value proposition that links your business offers and craft the supportive messaging. This thought leadership helps you to build a recognizable and trusted brand that people would want to buy from you.
Define the Core values of your Business: Beliefs are the core values of your business. It means the way you see the world and how you communicate your values. It is the internal belief that dictates your life and creates a strong business foundation. It helps people to know what is right from wrong and determine they are on the right path and fulfilling their business goals.
The Core values are,
Suppose. You value the reliability in life. In your business that would translate into a commitment of what you do and say.
Drill Down your Niche Area: It is an area of your expertise that needs to be build the audience knowledge. This will help you define your services and network within the industry. The key to finding niches that are profitable is drilling down the top level niche to profitable sub-niches with fewer competition. For ex, Suppose you are interested to create a site that has to do with Cosmetics. You can drill down into several different sub-categories like skin, body lotions, shampoo and conditioner, etc., These categories are too broad to be profitable with a small number of visitors for your website. So, You need to drill down further to make it profitable.
Educate to Your Prospects: Personal brand’s success in the industry depends on how well you educate to others through social media and build connections. It builds an educational connection that strengthens your authority in your space. Blogging is the great way to push yourself out there. Showcase your knowledge, skill, and talents by writing about what you already know. Keep in mind, if you commit to blogging, you must continue to focus regularly, otherwise, you can come off as disorganized or unfocused to potential employers and customers.
Establish your Brand Style: Brand style is something that will flow from the blog, website, social media and other channels. It makes you distinguish from the competition. It allows you to express your personality and define your style within the marketplace. Your brand style is portrayed through the consistent use of your logos, brand name, trademarks, communications, signs, presentations and core visual elements. So think in a way that all the brand goodness into likable, sharable, and highly contagious brand. It is also the aspect that how you respond all often uncomfortable questions and the super specific way of expressing who you help and how.
Build Buzz and become known in your Industry: You need to create a diverse strategy to maximize your personal brand and become known in your industry. One of the biggest must-have in building a personal brand is creating an About and Press page. By incorporating these things into your website, you are letting your target market know what is going on with your brand and creating the extra opportunity to be discovered in the search results. For your about page, give all relevant details about the work, employees and personal details. For your Press page, think about sharing the press release, media kit, company news, media coverage or something else.
Speak to an audience of One: Build a personal brand that by sharing the insights on your blog, LinkedIn or contribute to publications. Customers don’t care about the products and brands. But, they do care about themselves. So, produce the content that resolves the prospect’s challenges or problems and makes their life better, then they will begin to trust you and eventually buy from you. Capture the interest of your prospects with the value and keep engaged with your offerings.
Company Profile: Creative Web Graphic Solutions is a website design and web development company provides superior UX/UI for your applications and branding services for the B2B, B2C, Enterprises, and lean-startups across the world. For more information, Please visit our website page www.creativewebgraphic.com